lay’s, the leading potato chip brand from PepsiCo India, has launched one of its biggest ever consumer engagement as part of its ‘love to love it’ campaign. The ten-week long engagement will give consumers a chance to win a grand prize of an international trip for two on a weekly basis and also a chance to win one 108 cm (43) lED TV and home theater system worth Rs65,000 every day!
To participate, all one needs to do is give into your love for lay’s and grab one’s promo pack right away. On the promo pack one needs to scratch the silver patch on back of the pack and SMS the code to 08980808080 to stand a chance to win.
Talking about this consumer centric promotion, Partho Chakrabarti, vice president, snacks category, PepsiCo India said, “Consumers have always shown their love for lay’s, this is our way of giving the love back. lay’s is an international brand with international flavours. We are providing consumers with exciting opportunities of flying out to one of the international destinations along with daily prize of lED TV + Home Theater System.”