Kurkure launched new flavour — Butter Masti, in the city market. Speaking about the new offering, Rajiv Mathrani, director & category marketing head—snacks, PepsiCo India, said, “Kurkure has been at the forefront of innovation since its launch and the brand resonates very well with Indian values, which are traditional yet blended with a modern outlook. The new flavour Butter Masti is our ode to India’s love for butter and spice. Butter Masti is another pioneering effort in its category from Kurkure.
Sonia Bhatnagar, executive creative director, JWT , said, “Kurkure has never done a flavour as dreamy as butter. All its flavours so far are full of bite. So that’s what we zeroed in on. The two extreme states brought together in one pack. The slow motion dreaminess of butter laced with the legendary bite of Kurkure. Those moments in life that start out eyes shut romantic till you land back on earth eyes wide open!”