His love for Khadi to craft striking cloth collections has earned much recognition in the recent time, especially because this brings him into the league of unique. Ashish Satyavrat Sahu happens to be the only fashion designer in the country who uses Khadi fabric extensively for designing both ethnic and western outfits.
A well known face in Indian Fashion Industry he has become one of the most popular craftsmen in the ongoing Khadi and Saras Mela. Terming him as the real brand ambassador for promoting Khadi apparels here in Jharkhand would not be incorrect.
Popularly known as ‘Khadi Wala Designer’ in the fashion fraternity, his hanger at the ongoing Khadi Saras Mela has grabbed the attention of public where most of the customers can be found enquiring about his designer clothes available at nominal price.
From Nehru Jacket to long shirt, just name it and you will get all designer stuffs at his counter. The demand for his designer clothes at Mela is such that people are making advance booking to get his exotic designer outfit collections.
When most of the budding fashion designers today utilise synthetic, nylon, velvet, denim, chiffon for crafting out their designs, he uses handspun and hand woven Khadi to create his master piece designs. With the rising popularity of Khadi in tribal belts, Sahu finds immense potential in Jharkhand for promoting Khadi apparels.
After witnessing bumper sale of Khadi attires, Sahu said, “I am here since the inaugural day, the love for Khadi apparels have increased in the recent years. It was unbelievable to see even the young brigade opting for Khadi leaving out other fabrics. Jharkhand can be developed as Khadi apparel hub.”
Sahu who will be showcasing his designer skills in the upcoming Surajkund Mela organized annually at Haryana, further added, “I will be representing Jharkhand Khadi Board in the International Surajkund Mela. My creations this time is inspired from tribal art forms that are getting extinct. During several fashion shows in the past as well I have predominately utilised tribal art forms like Sohrai, Jadu Patiya, Kohvar etc in my collections.”
Taking inspiration from rustic background from where he hails from, Sahu has come a long way, creating his own fashion label under the mentorship of renowned fashion designers to owning his fashion studio in New Delhi, presently, he is making attempts to establish a fashion studio here in Ranchi. “I want to start my own fashion studio here for which attempts are being made. Once I start a studio, I will be training tribal women in designing as they have more authentic taste and idea. The women will be trained here under the guidance of Gujarati trainers who use Khadi predominately in apparel designing.”
From participating in India’s mega fashion contest ‘lakme India Fashion Week’ to assisting a few big names in fashion industry like Ritu Kumar, Vandana Tiwari, Gaurav Gupta, Sabyasachi Mukherjii, an alumnus of National Institute of Fashion Technology (NIFT), Ahmadabad realized the significance of Khadi fabric when he received much appreciation for his designs from Gujarat Khadi Board. Sahu has also won Vogue Fashion Magazine talent hunt contest for his rich, extensive use of art forms in his creations besides other honours.