In an attempt to promote local products in the markets, Jharkhand Co-operative Milk Producers Federation Limited (JCMPFL) will launch the 'Kheer Mix' product which will be available in the local market within a week. Khir Mix will be manufactured and packaged by JCMPFL's subsidiary company Medha Dairy.
JCMPFL Managing Director (MD), Sudhir Kumar Singh informed that 'Kheer Mix' is a hundred per cent vegetarian item and important ingredients of the product are milk powder, Semolina (Suji) and added Sugar. This will be available in the market at Rs 30 for per pack in 120 gram of pack, he added.
"After boiling in 400 millilitre of water for not more than two minutes it will be ready to eat. The company is launching it to provide more nutritious snacks food like various kinds of noodles and pastas which are now consumed by people in large numbers especially by children. This is not only an easy to cook snack item for children but it will also provide healthy nutrition to them," said Singh.
Expressing confidence that the product will perform better, the Company MD said that the Company is hoping that it will get a very good response from the parents and the children. At the first stage it will be marketed from the Medha Dairy's outlets and after some time the Company will foray in the open market with different marketing strategies, he added.
There are a range of products available in the market produced by Medha Dairy like Milk, Cuddle, Ghee, Cheese and others. The company is also planning to produce and sell products like Gulabjamun, Rasgulla and others in near future.
Medha Dairy is an integral part of the JCMPFL. In March 2014, JMF joined hands with National Dairy Development Board (NDDB) for the dairy development programme in the State. It taught the farmers a dairy-boosted way of life that benefits all our stakeholders including themselves in one way or the other.
Jharkhand State Milk Federation (JMF) implemented various dairy development programmes in the State for a period of five years. Subsequently, NDDB took over the existing Government Dairy at Ormanjhi in August 2014 and two other dairies at Deoghar and Koderma in September 2014.
NDDB further took over the management of JMF in April 2014,which included milk procurement, processing and marketing activities. NDDB also agreed to lend its brand “Mother Dairy” – which is renowned for its high-quality milk and milk products in the country – to support local brand “Medha”. Now Medha Dairy is providing more than One lakh liter of milk per day.