Honda Motorcycle & Scooter India Pvt ltd. (HMSI) announced its next wave of strategic expansion as it enters a new era of independent and empowered operations.
In Phase I, the ‘Honda is Honda’ campaign will be teased digitally. Within the next fortnight, this will be followed by a 3600 blitzkrieg across all mediums - TV, print, digital, radio and outdoor. The campaign will echo the trust customers repose in Honda across India.
Elaborating more on Honda is Honda, Keita Muramatsu, president & CEO, Honda Motorcycle and Scooter India Pvt ltd. said, “Honda is Honda is more than just a campaign, it is the start of new era in India. Honda aims to be an integral part of every 2wheeler customer’s emotional landscape as it fulfils the mobility dreams of India. With ‘Honda is Honda’ we want to reinforce that ‘Wings’ are the true enablers for every Indian who can trust on Honda’s technology, legacy of excellence, quality, reliability and innovation to chase their dreams.”