Gold is glittering like ever this Dhanteras. High prices are not stopping people from buying gold jewellery. People who have deferred purchase for a while are stepping out to purchase gold items.
Dhanteras is considered an auspicious day for the purchases of gold products. As a result of which demand for gold coins, jewellery and other product is expected to be robust during this festival.
Consumers have already begun buying gold items. According to jewellers, good response is being received from the consumers end on enquiries for purchase of Dhanteras. With the view of avoiding rush many customers are making enquiries ahead of Dhanteras.
“Buyers here continue to purchase the precious yellow metal despite higher prices. As cake is compulsory on birthdays likewise, gold is compulsory on Diwali,” said Praveer Tulsyan owner of Tulsyan jewellery at Roshpa Tower.
Today’s gold price is Rs 31, 680 per ten gram for the 22 carats and is expected to increase a bit more on Dhanteras as sale will increase that day. Many jewellers are providing ‘special offers’ to woo the Dhanteras crowd. Kasauti Jewellers with the view of drawing large number of customers towards his shop is providing lucrative offer as Diwali bonanza for their customers.
Manager of Kasauti Jewellers Jaideep Kumar said, “On purchase diamond jewellery worth Rs 10,000 one will get a 22 carat gold Deepak. From past five years we are providing such type of Diwali offers.”
According to Kumar Diwali offers prove very beneficial during this period. Purchase of gold is mandatory for people from different walk in life. Even a small discount means a lot for them.
Meanwhile, Ranchi residents appear to be in a rush to the gold stores. For some it is a festive buy but for many it is an investment. The buying power is not declining people who were willing to purchase ten grams earlier are now purchasing seven gram but they are continuing to invest on the precious metal.
“I know the price will be sky high in coming days, especially in Dhanteras. So we are buying jewellery now as shopping of other items can be put on hold for few days,” said Antia Shewal who was busy in selecting light- weight gold jewellery at Tulsayan Jewellers.
Ecohing her, another customer said, “Recession or price rise, I have to buy gold for Dhanteras. Moreover, gold is always considered as an asset and is a good investment.”