Godrej Interio on Friday launched its third store, the flagship retail outlet, in the city. Currently the eastern market contributes to 32 per cent of the brand’s overall business revenue.
located in the popular furniture market area of Adityapur, the store is spread across 4500 sq. ft, offering products in the Home storage segment with modular storage solutions, the largest selling category in India, in different styles and finishing. Besides Bedroom being the largest selling product category in the eastern market in specific, the store’s extensive portfolio will include a range of traditional, contemporary and functional designs catering to both the price sensitive customer and the changing mindsets of the population in the region.
Speaking on the occasion, Anil Mathur, chief operating officer, Goderj interio, said, “We are on a rapid expansion mode. Keeping in line with our strategy, besides strengthening our presence in the East, the largest contributing market to the overall business, we are looking at further increasing our reach in cities like Jamshedpur and other Tier 2 and Tier 3 cities in the near future, which we believe will play an important role when it comes to touch and feel of the offerings over and above the Omni Chanel strategy which we follow consistently.
”Adding to this, Brijesh Verma, national head of operations and business development, said: “With this rapid expansion plan we are going to open around 300 stores across the country in this fiscal year to increase our footprint by 22 per cent. This will improve the accessibility of the brand and we will be able provide better services and offerings to a larger base of customer. With this strategy we are planning to cover major cities as well as uptown cities too.”