With the onset of summer the apparel markets of Ranchi are roaring with diverse summer fashion collections which are providing the customers ample scope to experiment with their wardrobe in terms of soothing materials, comfort fabrics, and stylish outfits.
The city markets like Pantaloons, Reliance Trend, Shoppers Mart and Fab India are flooded with ‘Floral prints and solids’ as this year’s summer attire theme. Floral Kurties and cotton floral print tops are grabbing utmost customers towards the shops.
Cotton, silk, lezibezi, supernet, and soft denim are the leading summer wear materials Harrell, balloon and dhoti style cotton pants have became female customers ideal choice for this season. While male customers are attracted to light coloured cotton shirts, soft denim t-shirts and cotton silk mixed kurta.
‘Fab India’ store manager, Gaurav Mukherjee said, “My store is festooned with floral prints and solids theme as this years summer song ranging from Rs560 to Rs2000 cotton and silk is the most demanding materials among the customers.”
He further added that as ‘Fab India’ is working for the upliftment of small scale
cottage industries so their apparels are manufactured on the small scale industries of Andhra Pradesh, Jharkhand, Orissa, Gujarat, Bhagalpur, Bihar and West Bengal and are send to Delhi main office and from Delhi it reaches to the store . In terms of sarees collection markets are doomed with floral prints cotton, supernet and georgette sarees.
Kadambari boutique owner, Shela Agrawal said, “Every summer customers prefer to go for cotton supernet and georgette materials sarees as these are said to be summer fabrics even party wear sarees are designed in this material.
Printed sarees are ranging from Rs500 to Rs1500 while semi casual sarees are ranging from Rs1100 to Rs3000 while Party wear sarees ranging from Rs2500 to Rs5000 and above.”
Nidhi Gupta, student of Marwari College said, “In summer I prefer to go for light fabrics clothes as in my idea light colour clothes are best my fashion trend in this summer is floral print harrell pants with soft denim t-shirts and a matching stole with it.”
Mamta Devi, a housewife said, “In summers I prefer to go for colours like red, light blue, florescent pink cotton and supernet sarees as these materials are soothing and comfortable in wearing”.