From Shaina NC’s rich exotic collections to Rina Dhaka’s colorful unique sets of hand-crafted lehengas and western wears, this summer season, for the first time Ranchiites have ample options available under one roof to select designer attires crafted by highly acclaimed national and international designers.
The first fashion festival organised by Jharcraft is not merely expanding its horizon in the global dome but is also providing a platform to Jharkhand based designers to allure customers with their creative skills, besides widening its clothing range.
“This year besides having separate stalls under different fashion lines of some eminent designers like ‘Pinnacle’ of Shruti Sencheti, ‘Dabiri’ of Ambika Jain and Divya Kapur, we have given a chance to 14 new designers from Jharkhand,” said, a senior designer of Jharcraft, Kumari Abhilasha.
The fashion festival inaugurated on May 25 with an aim to make Jharkhand a textile hub while reviving the handicraft industry is receiving encouraging response from the denizens. The five days long fashion extravaganza witnessed huge crowds. Irrespective of blistering heat, quite a number of people gathered to check out the latest designer wear collections here on Friday.
Around 20 stalls have been decked up exhibiting the collection of designers of international repute including Jharkhand based designers who have been associated with the Jharkhand Silk Textile and Handicraft Development Corporation for quite some time now.
Among the rest, artworks like Madhubani painting, Gond art, Worli montage painted on different Indo-western wears is something that is captivating the interest of most shopaholics here. The brand ‘Pakhi’, which promotes traditional artworks on different fabrics, has been associated with Jharcraft since 2013 and the brand owners too seems satisfied with response they are receiving from the customers.
“Our collections are unique as we craft some most incredible Indian artwork designs like Madhubani art including some tribal artworks on all kinds of ladies outfits ranging from sarees to trousers. An individual can get a designer collections here ranging from Rs. 1000 to Rs. 7500,” said the owner of ‘Pakhi’, Pallavi Singh who has shared the stage with some renowned designers of the fashion industry. Interestingly, this brand has won Designer Next India contest award leaving their marks at a national contest a year ago while taking up the ventures of Jharcraft simultaneously.
Similarly, Doman Chandra Tudu owner of Rusicaa Entertainment and Fashion limited who also owns BAHA Magazine considered to be India’s best tribal fashion magazine stated that the response here is encouraging. “We have some unique collections of fashion accessories especially depicting the quintessence of tribal culture. We design clothes, accessories including other fashion products keeping in mind the requirement of the girls falling in the age group 18 to 25 years,” said Tudu.
Mulberry fashion brand that collects fabrics especially Tussar silk from Jharcraft and designs apparels for different age groups have been successful in creating a niche in fashion world especially through online market. “Our products, merchandizes are made and designed in Jharkhand but sold out globally. Through online market, we have been successful in registering strong presence beating several prominent brands,” said, owner of Mulberry Fashion, Annu Poddar.