As face masks have become an essential part of everyday life especially for those stepping out of their homes, Ranchiites can be seen sporting a variety of them. From delicate embroidery with embellishments to hand painted ones with cartoon characters and tribal art forms, these face masks are not just a safety equipment but have become a fashion statement as well.
Denizens across all age groups are now opting for the fancier options as against the boring surgical and N95 masks. And the latest in trend are the face printed masks which have a print or a photograph of the person wearing it making him or her easier to recognize.
The style after travelling to several cities globally has finally made its way to Ranchi where photo lab owners are capitalising on the same.
Nikunj Modi, owner of Best Photo Lab saw a picture of these customized masks on Whatsapp and has been making them since the beginning of June. “In a mask it is very difficult to recognise the person but in these customers can get the lower part of their face printed on it. Initially we started it as an experiment but the response received has been great. People can either get their passport size pictures or get one clicked here at the studio itself. Made from cotton, these masks are absolutely washable.”
Modi further stated that apart from these people are also getting their portraits printed on the masks. Companies have also opted to get their logo printed on this essential accessory to give their staff members which is also serving a dual purpose of safety as well as branding in these tough times. The double layered masks which can be made in an hour’s time are available at a price of Rs 100 and the studio has about 50 to 60 customers visiting for it on a regular basis.
“Apart from the face printed masks, people are also coming to get a parent printed on masks. Cartoon characters, nature, skeletons and ever catchy one liners are other popular options.
With people coming out less often, the footfall is not very great but we are keeping with the changing times. Banks and other organizations are also getting their logos printed. Customers can get their masks made for Rs 50 at our studio. The chemicals used for printing do not have an odour and the masks made of cotton can be washed and reused unlike the surgical ones which need to be disposed of after every use,” said Monu Kumar Mathur owner of Kodak Express in Ranchi,