Elista India leading world -class electronics, home appliances, IT, and mobile accessories brand will start its production unit in Bihar keeping an eye over large consumers from State. Ajay Singh, Director – Sales of Elista India said that company has large potential in Bihar as more than fifty percent of its consumers are from Eastern India which comprises Bihar.
Singh further said that apart from large consumers base, majority of work force in the company is from Bihar in such situation by setting up production unit in Bihar we can tap the market further.
Part of the TeknoDome, UAE, Elista adheres to India's 'Atmanirbhar' principle of manufacturing. With a vision to put India on the global innovation map, Elista inspires brands worldwide to manufacture in India to cater to their demand across geographies.
Ajay Singh who started his professional journey in the year 1996, and has come a long way, alongside enriching his experience in the field of Sales & Marketing, OEM Business & Sales Operations in various regions of India. While he has worked with various industries, he has had a long stint of around 23 years with Industry handling IT Accessories & gradually the Consumer Durable business.
Elista, last week announced the launch of its affordable and energy-efficient Air Conditioner series, addressing customers’ cooling needs during the intense heat wave gripping the country. Proudly 'Made in India', the 4-in-1 convertible Inverter and Fixed Speed Split AC range seamlessly integrates cutting-edge innovation and technology, revolutionizing indoor cooling for extreme summer conditions.
Right from its inception, Elista has been clocking impressive growth year on year. In the first year of its existence, Elista's revenue touched Rs 35 crores; the following year, it exploded to Rs 145 crores. The company has chalked out aggressive plans for the current financial year, and the target is to cross over Rs 250 crores in revenues.