Dr Reddy’s announced the launch of Nise D spray in the Steel City, emphasising its strategic intent of being a player of substance in the Indian OTC (Over The Counter) space. Nise D spray, offers quick and targeted pain killing.
Through this product Dr Reddy’s has further expanded its offerings in the therapeutic area of pain relief to consumers. The formulation for Nise D Spray comprises three key ingredients which get absorbed quicker, penetrate deep to reach the source of pain and reduce inflammation. Nise, as a brand has been providing effective relief to consumers by killing pain over the years.
Nise believes in reaching out to consumers at the point of incidence or in a relevant context. Nise was the first ever pain relief partner of the Indian Super league and various marathons in key cities across India.
M V Ramana EVP & head branded markets (India & Emerging countries) – Dr. Reddy’s said, “Nise D Spray marks our entry into the new segment and further boosts our OTC portfolio. Nise gel has made a remarkable headway into the market and looking at the market dynamics and consumer requirements.”