A two-day digital marketing workshop, being organised for the first time in the Capital City by Advotis360 Managing Director, Aftab U Ahmed, kicked off here on Friday. The chief speakers at the workshop are two digital experts Alok Agarwal from Delhi and Subrata Kundu from Kolkata.
The two-day seminar will mainly focus on imparting digital marketing concepts, image building for growing business and creating job opportunities for students. The target audience for the workshop includes editors, publishers, online publishers, senior sub-editors, social media editors, college students, digital content producers and digital sales, marketing and advertising personnel.
Web designers, PR agencies, business owners and individual personalities will also be a part of it.
On the first day of the workshop, the topics of discussions included-why you need a website, what a website means for search engine and users, how to take control of the website, difference in website and portals, how to promote a website, qhat is SEO and how it helps you become number one on Google search result, video marketing, Google adwords, Social Media Promotions (Facebook, Instagram, Twitter, Linkden) and many more.
There was a panel discussion and practical demonstration also regarding challenges and opportunities in this field. Sanjeev Bajaj, Dean (International Development and Career Services) Sarla Birla University, Bhupesh Kumar, Principal, Institute of Hotel Management, Ranchi, Pinaki Ghosh, Assistant Professor and HOD Marketing, XISS, Shiv Kumar- Director Hilltop Motors, Anuj Ranjan-Director
Sharda Global School, Aloke Poddar, Chief financial officer Prabhar Khabar and Anubhav Mishra from IIM Ranchi actively participated in the discussion.