Dalmia Bharat Limited (DBL) is strengthening its regional presence by participating in the reinstated Shravani Mela celebration in Deoghar. The company has also introduced multiple social transformation initiatives such as the ‘Jai Kaanwar Awards’ that honours the indomitable spirit of Kaanwars and promoting education. During the Shravani Mela, DBL is renewing its social commitment through its ‘Saluting the Expert’ initiative by honouring Deoghar’s local heroes at its newly instituted ‘Jai Kaanwar Awards.’ Mayak Rai, Sania Suman and Kumar Gaurav, who have contributed towards community efforts by showing resilience and excelling in their field of expertise will be felicitated at the awards ceremony.
The company also highlighted its strong local presence at the upcoming edition of the Utsav by installing a gigantic 16-foot replica of Lord Shiva and two Kaanwars to welcome devotees. The larger-than-life structure was officially inaugurated by DBL’s senior executives and channel partners. Brand associations also include a specially customised gate at the Debargram that will witness the confluence of devotees visiting Deoghar from all over India and the world to pay their homage to Lord Shiva with holy 'Jal' for offering! Other innovative installations have been set up at Chakai, Chopa More and Basukinath, Deoghar town.
In addition to the above initiatives, the company is felicitating their top 20 contractors in Deoghar at a special event along with their families and is also handing over school kits including school bags to the contractors’ children in line with the organisation’s intention to promote education in the region.