Gearing up to meet the increased demand of milk during the coming Chhath Puja, dairy companies have started making arrangements for it by ensuring additional tankers from adjoining States and also by checking the supplies to other States to meet the requirement in the State. According to the estimate of the dairy companies located in Jharkhand, more than twice milk than the normal days will be required to meet the demand on Wednesday a day ahead of Chhath.
“With a target of producing 1.5 liters of milk, we have decided to increase the procurement from the adjoining states like West Bengal, Odisha and also from Maharashtra to meet the requirements on Wednesday,” said Director Sales of Osam Dairy Harsh Thakkar. The milk is transported from other States in insulated tankers with quality check at various levels to ensure purity to the consumers, he added.
Thakkar added around 60,000 liters of milk is produced from the plant is done on daily basis, but special arrangements were being done for Chhath though stock building and additional procurement from other states with a target to increase production by 2.5 times.
“Even though the production is increased, we always fall short before the heavy demand of milk on Chhath,” said the Director. Medha Dairy on the other hand, will discontinue the supply of milk to the other states 2-3 days ahead of Chhath Puja to ensure that the production gets increased by Chhath Puja.
“last year a total of 1.18 lakh liters of milk were consumed on Chhath Puja, and this time we are expecting an increase of 30 per cent this year,” said General Manager of Jharkhand Dairy Milk Federation Narendra Sharma. Extra milk produced on Monday and Tuesday will be kept aside for Wednesday to meet the increased demand, he added.
“As we have a total capacity of 1 lakh liter per day while dispatch of only 70,000 liter is made every day. The remaining 30,000 liter will be kept aside for Wednesday making an extra stock of 60,000 litres on Wednesday,” said Sharma..
Sharma said that no compromise with the quality of milk will be made as it passes though quality check from at least four stages right from the village level to just before deliver in the market. Retailers in Ranchi were also of the view that the sale of milk will get increased by 30% on Chhath.