Colgate has introduced Create Your Magical Castle initiative that lets children assemble and own their dream Magical Castle simply by cutting figures out of the pack of the Colgate Dental Cream toothpaste. Once assembled, children can give wings to their creativity with the magical castle, available with packs for as low as Rs17.
On the other hand Colgate Visible White Makeover Contest also reached its culmination and announced winners recently.
The campaign rolled out in March 2015, when consumers across the nation were encouraged to click a picture of their dazzling white smile and upload it on a Facebook URl and share it through WhatsApp. The contest received an overwhelming response, with more than 4000 entries.
One of the 10 winners, Payal Pamnani,19, is a beauty and fashion enthusiast. On winning the makeover challenge, Payal said, “I am a fashion designer and in my profession one can’t afford to have a dull face.Nothing brightens a face like a beautiful smile”.