In a bid to attract designers and buyers, both from inside and outside the country, a Jharkhand fashion festival is being organized by JHARCRAFT in association with the Government of Jharkhand from May 25 to 29. Talking to the media persons at Suchna Bhawan in Ranchi, Industry Director K Ravi Kumar said that the event will focus on tapping the local talent and making its best to uplift their living standard.
“It is not just going to be a fashion parade rather it is being organized with an objective of giving local artisans, tassar producers, fashion designers and those attached directly or indirectly with this profession a platform to make them prosperous. It is also an effort to provide international market to the local quality products of JHARCRAFT online through Amazon shopping portal,” said Kumar. Initially, in the first phase, 80 products of JHARCRAFT will be made available on line on Amazon, he added.
Kumar further added that the State Government has been making efforts to provide extensive market to the local tassar and handloom products.
“Jharkhand Fashion Festival, being organized at Hotel BNR Chanakya from May 25-29, will be inaugurated by Chief Minister Raghubar Das,” said Kumar.
It will also provide a platform to the National, International and local fashion designers with the joint efforts of JHARCRAFT and Industry Department of the State Government, he added.
“Dresses designed by national, international and local fashion designers including Rina Dhaka, Shruti, Ambika Jain, Divya Kapoor will be displayed in 21 stalls set up during the Fashion Festival at BNR Chanakya in Ranchi,” said the Industry Secretary.
A total of 20 fashion designers, six from outside and 14 from inside the State, have consented to take part in the Fashion Festival.