To improve the livelihood of Tribal communities by creating sustainable market and business opportunities, Tribal Cooperative Marketing Development Federation of India limited (TRIFED) is organizing Aadi Mahotsav from January 19 to 28 at Audrey House in Ranchi. Talking to the media persons on Friday Managing Director of TRIFED Pravir Krishna said that theme of the festival was - ‘A Celebration of the Spirit of Tribal Craft, Culture, Cuisine and Commerce.’
“The festival will be featuring exhibition-cum-sale of tribal handicrafts, art, paintings, fabric, and jewellery through more than 70 stalls and will be inaugurated by Chief Minister Raghubar Das on Friday at 6 pm,” said Managing Director of TRIFED Pravir Krishna. Over 100 tribal artisans from more than 20 States will be participating in the festival.
Krishan further said that the unique feature of the festival will be the Tribal India cuisine, recreated and presented in delectable forms to suit urban tastes by special tribal chefs.
“To attract more and more people to the exhibition tribal music and dance will be showcased every evening from 6 - 8 pm.
“To promote Central Government’s aspiration to go cashless, the tribal merchandise stalls will be accepting payment through major credit or debit cards for the first time in India,” said the Managing Director of TRIFED.
Attractive discount up to 40 per cent will be offered on selected stocks and additional discount of 10 per cent on prevailing discounts will be given to all Central and State Government Employees at all the outlets on production of their official Identify Card issued by their departments.
“In addition to that special gifts will be given to any individual for every purchase of products above Rs 2, 000,” said Krishna.
He said that recognizing the importance of minor food products (MFP) for tribals and potential to generate large scale employment opportunities empowering the tribals, Government of India has also introduced an ambitious scheme of providing fair price for the MFP collected by Tribals through Minimum Support price (MSP).