Confederation of Indian Industry (CII) in Jharkhand has launched ‘Adopt a Street’ campaign under its Swachchh Bharat mission.
The initiative was launched was under the guidance and co-operation of Tata Steel Urban Services with support of Jamshedpur Notified Area Committee, Sakchi.
“The basic principle why we are making this a year-long initiative is because we do not want to start and end the activity on the same day. Thus when we are adopting a street for a year, we are taking the responsibility to bring awareness to keep the street (area) clean and keep it litter free in regular intervals of time,” said Vijay Pal Bhuller, of CII.
The idea behind this drive is to create awareness in the citizens to dispose the garbage in the bin. The littered waste rots outside the bin and thus invites stench and filth. Yi Jharkhand is very enthused about this drive as it gives an opportunity to fulfill our mission of Sanitizing and Sensitizing India.
He went on to add that through this campaign, Young Indians aim is to educate the residents, business owners and building management so that hopefully we can get everybody working together to do their part. Our streets are an important part of the city’s infrastructure. They are our means of transport and connect us to many places whether we walk, drive, bike, or ride public transit. We are responsible for maintaining and ensuring that our roads are clean, safe, accessible and enjoyable.