Cheryl’s Cosmeceuticals has launched Cheryl’s Cosmeceuticals Skincare Institute Flagship here in city. With a vision to build the three transformative forces— the salon, the skin care professionals and the consumer— the brand envisaged the Cheryl’s Skin Care Institute as a new collaboration platform that brings skin care to the forefront of the salon.
The Cheryl’s Skin Care Institute is a salon that has been created with diagnosis led consultation at the heart of its design to change the way consumers experience skincare in salons today. The consumer begins the in-salon journey with a digital consultation by a Skin Expert in the Diagnosis Bar equipped with diagnostic tools such as a Wood’s lamp and Hydrameter, Cheryl’s Skin Scan - a digital diagnosis app and product samples. This process ensures that skin solutions are based on identification of skin type and concerns to show visible results.