Bharat Petroleum Corporation limited, Ranchi, flagged off a three-day road show to advertise its latest sales promotion campaign under “BPCl First”, an initiative focusing on the company’s customer-centric approach. The road show was kicked-off by the company-owned-company-operated retail outlet BP-Ranchi located at Kadru on Tuesday.
The show is scheduled to go around Ranchi town and inform people about the marketing approach of BPCl — linking consumers across all the three domains — fuel, lPG and lubricants. The company is offering its customers a chance to win two hero bikes, 144 American Tourister trolley bags and coupons worth `43,200 from in and out Stores.
The sales promotion scheme comprises four mini draws and a mega draw, to participate in which, all a consumer needs to do is to use any of the 12 Bharat Petroleum Retail Outlets in Ranchi which are participating in this initiative. The offer is also valid for purchases of MAK lubricants from any of the 12 retail outlets and purchases of beyond lPG products from Bharat Gas Distributors.
All the officers of BPCl, Ranchi were present for the this significant event, which marks the beginning of a series of activities lined up for this year under the new initiative “BPCl First.”