Big Bazaar joins hands with the people of Jamshedpur in celebrating the Chhath festival. Manish Agarwal, business head, east-Big Bazaar said “Big Bazaar has always been a part of the cultural heritage of the place it belongs to and has plans to be associated with the rituals. As the Chhath festival is all about purity and holiness, extra step had been taken in every Big Bazaar store to keep it absolutely neat and clean.”
Customers from all age group can get a look and feel inside the store during this period. The décor and all the merchandising inside the store have been arranged keeping the festive mood in mind. The Chaath prayer songs, being played at a pleasant sound level is giving the atmosphere a different dimension.
A special Chhath Samagri Counter is made inside the store during this festive period. All the necessary things needed for the devotees, starting from sugar to atta and rice, coconut, banana, apple, orange and other fruits and dry fruits, jaggery to ghee and each and every item required for puja will be available with special price. A Free Mehendi Counter is also made for the customers.
During the Chhath Days, Big Bazaar is setting up Chhath Seva Counter near the Ghat from where milk, tea and agarbati will be distributed to the devotees during their journey to the river.
Big Bazaar employees will also act as volunteers and serve to clean the footsteps at Ghats as a community Seva. Special attention will be given to keep the road clean and dirt free for the devotees.