Big Bazaar has launched Public Holiday Sale from May 1 to May 4. The initiative will bring unique and exciting offers, discounts on wide range of products as demanded by the people.
Big Bazaar, India’s leading hypermarket chain is the choice of millions of Indians as one stop shopping convenience and over the years has been delighting customers with best deals and discounts. And in its endeavor to look for new ways to excite and please customer, Big Bazaar conducted a very unique survey among its customers across all Big Bazaar stores in India to understand which products they wanted the biggest discount during Public Holiday Sale 2014.
Akshay Mehrotra, Chief Marketing Officer, Big Bazaar said, “This time we decided that we won’t decide the products on which our customers will get deep discounts but let people decide what products they want to buy on huge discounts during the Public Holiday Sale. We did a nationwide survey to understand what is it that India wants to buy and based on that created discounts in those products and categories. This is the first time any retailer has asked and fulfilled the desires of its customers. This is our way of democratising the shopping for our customers”.