Secretary, Department of Information and Public Relations and Principal Secretary to Chief Minister Sunil Kumar Barnwal today asked Deputy Commissioners and District Public relations Officers of all districts of the State to make people aaware of government schemes and their benefits so that they can be empowered in true sense. Presiding over review a meeting organized through video conferencing at Suchna Bhawan here on Saturday Barnwal gave important instruction sto the officers to make public relations more effective.
“Video films that are broadcasted from LED vans should be made in Santhali, Mundari, Ho, Nagpuri, Bengali and Oriya etc languages, so that people understand it easily. Run LED van in remote areas for better reach,” he asked the officers.
The Secretary said that the DCs and DPROs of some districts have done some good work to make public relations work effective, such as in Deoghar through tele-conferencing and newspapers various departments came in contact with people and broadcasted it in newspapers. “Writing a feature on the District's Success Story; Issuing a letter at the government level to beneficiaries benefiting various schemes of the Government in Hazaribagh, organizing Janata Darbar at Panchayat level, Press Conference by Block Development Officer and Circle Officer and implementation of motor bike ambulance service effectively in Latehar district. All DC and DPROs should ensure implementation of these in their district. He instructed to promote 181 public grievance centers and 108 ambulances and 104 health counseling in a broader manner,” he said.
The Secretary also directed for effective implementation of Geet Natya scheme and Mela Pradarshani scheme. “In the next 2 months, ensure that such groups perform in remote areas. Aware rural people about government policies and schemes through street plays,” he instructed asking DCs and SPs to organize press conference with district officers every month and inform the monthly progress of the districts through press conferences.
The Secretary instructed to promote Ayushman Bharat scheme at the district level as priority. Also promote the Luguburu Fair, which will be held next month. Under the Chief Minister's pilgrimage visit, make bus service available for pilgrims visiting Luguburu.
The Secretary instructed to ensure promotion of schemes through hoardings, banner posters etc. in all the government offices, health centers, panchayat buildings, government schools and Anganwadi centers etc with geo tagging.
The Secretary said that schemes can be success only when the general public is informed and aware of their rights. This can be done only through public relations. The role of the Deputy Commissioner and the District Public Relations Officer will be important in this work.
The secretary also sought new ideas and suggestions from DCs and DPROs for more effective Public relations. In the meeting, Director of Information and Public Relations, Ram Lakhan Prasad Gupta also gave directions to all Deputy Commissioners and District Public Relations officials to make public relations work effective. On this occasion, Deputy Director, IPRD Manoj Kumar and other officials were present.