With the ongoing IPL fervour and one of the most popular franchise-based sporting leagues in the world, leading paint & décor major - Asian Paints has announced their association as official sponsors for ‘Kolkata Knight Riders’ in addition to the continued association with IPL.
In its 12th edition this year, IPL has successfully established itself as a premier and most watched T20 league across the world.
Known for its high-quality cricket with best set of players and talent, Asian Paints focuses on enhancing the visibility and impact by associating with one of the world’s biggest sporting jamboree and the reputed KKR team.
Commenting on the association, Amit Syngle, COO, Asian Paints Limited, said, “We are proud to be associated with IPL & Kolkata Knight Riders for the 12th IPL edition and are confident that this association will be a successful one. IPL continues to be a prestigious platform that has thrived over years, witnessing massive brand collaborations and visibility.”
“KKR is considered to be one of the most coveted teams in the lucrative T20 tournament and this association is an added benefit for us to strengthen our connect with our consumers spread across the breadth of the country.”