Aircel, leading mobile service providers, has announced its partnership with Gabi life, a leading apparel design brand, to garner support for Aircel’s ‘Save Our Tigers’ initiative.
Under this partnership, Gabi life will design and manufacture merchandise incorporating Stripey–the cub. Stripey is the brand ambassador for ‘Kids for Tigers,’ a programme run by Aircel as part of its ‘Save Our Tigers’ initiative. People who buy this merchandise through www.saveourtigers.com and www.gabilife.com will be able to contribute towards the cause. The proceeds generated from the sale will go into an audited account that has been specially created for ‘Save Our Tigers’ by Charities Aid Foundation (CAF), a registered charitable trust and a not-for-profit organization committed to increase the flow of resources towards the voluntary sector across India.
Speaking about the objective of this association, Anupam Vasudev, chief marketing officer, Aircel said, “Since 2008, Aircel’s ‘Save Our Tigers’ initiative has struck a chord in the hearts and minds of millions of Indians. We have been undertaking various initiatives to increase participation and contribution from the masses for the cause.”