City-based PR Agency Advantage Services is set to receive top honours at the Global PR Summit for the huge success of its “Tobacco Free Bihar” drive conducted last year on behalf of Cancer Awareness Society/ CTFK. The annual summit will be held at Miami in the United States of America from October 26-28.
Paul Holmes, publisher and CEO, ‘The Holmes Report’ said, “The Global SABRE winners were selected as the ‘best of the best’. Close to 5,000 entries were received in the North America, EMEA, Asia-Pacific and latin American awards competitions this year, and of those campaigns just 40 were selected to receive the Global SABRE awards.”
Advantage Services is one of them. It is going to represent India globally. The winners will be formally announced next week.
Advantage Services, CEO, Khurshid Ahmad said, “We are extremely thrilled with this remarkable achievement which is also by far the biggest honour conferred upon us in our 23 years of experience. It has helped carve a niche for ourselves in the PR industry. We are truly humbled and equally overwhelmed. We are thankful to SABRE and PRCAI for recognizing our talents and to provide us with a global platform to showcase our work.The entire credit goes to Team Advantage. Even before we could sit back and give ourselves the congratulatory pat on our backs, the elating news came that our entry has also been selected as the GlOBAl SABRE AWARD WINNER.”
Those involved in the campaign included TP Sinha, National President, Cancer Awareness Society, Dr AA Hai, National Vice-President, DB Gupta, Dr Ravi Shankar Singh, Zonal Director, PARAS HMRI Hospital, Dr Shekhar Kesari, Purushottam Varma, Parwez Khan, Jaspreet Kaur and Gaurav Gupta (CTFK).
The Global SABRE Awards recognize the 40 best public relations programmes of the past year, from around the globe, selected from among the winners of our regional competitions.
The competition attracted more than 5,000 entries from at least 60 countries of the world. The winners of the Global awards are considered to be the elite of the elite, representing best practice in categories ranging from social media to social responsibility, from public affairs to employee communications.
They will be recognized at an awards gala on the evening of October 28, which will also celebrate the Holmes Report’s 2015 Global Agencies of the Year.
Advantage Services had already bagged three awards – one platinum and two gold awards – for its public education campaign, at the South Asia SABRE Awards ceremony held in Mumbai recently and then entered the competition for the Asia-Pacific SABRE Awards held in Hong Kong where it had to compete with four other contenders under the Not for Profit category. And now it has been chosen to be awarded in the final level going to be held in Miami.