With people gradually starting to step of their homes after a span of over months, the demand for protective gear is at an all time high. Face masks have now become a new way of life. Hand painted with cartoon characters or tribal art forms, people can be seen sporting these cotton masks which not only look attractive but also add colour to one’s wardrobe.
Initially N95 and surgical masks were the popular choices but soon cloth masks were recommended for public use as well. Made from soft fabric these masks are not just comfortable and skin friendly but they also provide protection from pollution, dust and the virus of course.
Apart from being just a necessity, these masks today have become more of a fashion statement. From students, housewives to small businessmen, Ranchiites across all age groups have taken up mask making as a new hobby and profession.
In an attempt to promote the tribal art of Jharkhand- Sohrai painting, students of Kalakriti School of Arts have started painting masks in this form.
“I have painted more than 100 masks in Sohrai art form to make them more attractive. These handmade masks are solving a dual purpose of both providing protection against the lethal virus as well as promoting the art.
The government should also promote this as it can create employment opportunities for many. I have also made masks with mandala art for adults and cartoons characters for children. Depending on the design, each mask is for Rs 100-150 which is also helping me support my family in these tough times,” said Vikas Kumar (16), a student of this institute.
Catering to the increasing demand of this product, shops have also started keeping masks to attract customers.
“I have a shop of seasonal goods and right now I have decided to keep fancy printed masks to increase footfall. Made of cotton and hosiery material with popular cartoon characters like Barbie, Doraemon, Spiderman and Superman masks for children are available at Rs 30 each. From pastels to bright colours, masks in a variety of hues will also be available for ladies to match with their outfits very soon. These triple layered masks can be washed and reused,” said Chandan Gupta, owner of AC Collection in Doranda.
“I have small children at home who just refuse to wear a mask because it was so uncomfortable. It was then that the idea of making some with soft cotton struck. There are numerous videos available online on how to make it at home and by just following one, I ended up making masks not just for my family members but friends and relatives as well. For children I decided to paint them with smileys and butterflies while for adults I embroidered it. I even have a couple of orders. The ones for children are priced at Rs 50 each while those for adults are for about Rs 120 each,” said Anita Churiwala, a resident of Harmu.