XlRI, the leading B-School in India is all set to host the 35th MAXI Fair, one of the biggest and most respected marketing events in the B-school circuit, on January 19-20.
The two-day marketing extravaganza, conducted by the Marketing Association of XlRI (MAXI), boasts of a rich legacy of over 3 decades and attracts an audience of over 5,000 people every year.
This year, the event is set to get bigger than ever and has been launched at a national level. With fun activities like paintball, zorbing, video games, for the youth, merry-go-round, games, mickey mouse, fancy dress competition for kids and handicrafts and exotic delicacies to cater to all palates, the MAXI Fair 2014 truly promises a memorable experience.
This would be followed in the evenings by performances by the runner-up at The Great Indian laughter Challenge, Ahsaan Qureshi. This would enable students from B-schools all across the country to battle it out for the chance to take up live research projects from the likes of HUl, ITC and Airtel.
XlRI ‘MAXI Fair’ pioneered the concept of disguised market research commended by people like Philip Kotler and Theodore levitt. In addition to having an enviable client base comprising of corporate giants like HUl, P&G, ITC, GSK, Nestle, Cadbury, Coca- Cola, and PepsiCo, MAXI Fair now boasts of an ISO 9001-2000 certification as well.
XlRI ‘MAXI Fair’ also known as the Jamshedpur Mela is the most awaited occasion in the steel city. The Research Design phase, which precedes the actual event, has already begun and it is all set to surpass the previous versions with its scale, grandeur and success.
The Marketing Association of XlRI, or MAXI as it fondly known, is the oldest committee on campus. Started over thirty years ago, MAXI's mandate is simple — popularise the field of Marketing — at XlRI. This is achieved through a mixture of competitive events, talks, interactive sessions, conferences and of course, the world-renowned MAXI Fair.
The event has been officially inaugurated by Joy Bhattacharya (director Kolkata Knight Riders), Rudrarup Datta (head of Marketing and Operations at Viacom 18 Motions Pictures) and Akash Banerji (AVP Marketing for Sports Network at Star India) at the XlRI campus in Jamshedpur, who also delivered a talk on “The Marketing of Entertainment”.