The BJP, which has always been social media savvy and owes some of its 2014 and 2019 general election success to the same, has decided to once again use the same strategy in the year-end Assembly elections.
The State BJP in a bid to reach out to people in the upcoming year-end Assembly election has decided to rope in around 2.5 lakh dedicated party members of social media team, who will further be supported by more than 25 lakh active party workers in the State.
Convener of BJP State Information Technology (IT) cell, Bhanu Jalan said that party has already started organising workshops in each of the districts and fixing responsibility to the dedicated members of social media cell.
Party sources said that they have been asked to refrain from negative posts and try to highlight only the positive achievements of BJP government during the last five years both at centre and State. “As many as a total of 2.5 lakh dedicated members of IT and social media cell, right up to the block and booth level, are being prepared by creating whatsapp group in order to reach out to each and every voter in the State,” said State BJP IT and social media convener Bhanu Jalan.
They will further be supported by 25 lakh active members in the party to make it more effective, he added. Jalan further said that only real issues will be taken up on social media. In case some areas do not have mobile connectivity, offline programmes are being organised to woo voters though direct publicity, he said.
“It will also be ensured that only genuine or organic IDs are used to reach out to the people with the achievements made by the party during the last five years. Party workers have been strictly directed to refrain from negative posts as we have a lot of positive things to highlight in these Assembly elections,” said the social media convener. The objective is to broadcast achievements of the State and Central Government so that it reaches out to more and more people in the State, he added. Jalan said that the party also aims at targeting the 2 lakh young first time voters who have been added to voter’s list after Lok Sabha elections.