Zee Entertainment Enterprises limited (ZEEl) has announced the launch of its new channel in India – 'Zindagi’.
It is a first ever National launch for a Hindi language channel as the company believes that the stories showcased on this channel will have an appeal even in Southern India, a press release from the company claimed here stated.Announcing its launch in Raipur were Priyanka Datta –Business Head - Zindagi & FTA Cluster and Akash Chawla –ZEEl, Marketing Head National Channel.
Targetted at the family viewing with today’s Indian sensibilities of wanting to balance household responsibilities and at the same time, creating one’s own identity, the channel is set to infuse fresh storytelling to the Indian Television industry, it stated.