The use of folk songs and plays besides newspapers, radio, television, hoardings and booklets are some of the traditional mediums which can be utilized to take the various welfare policies of the State Government to the people for their maximum benefit, stated Director, Public Relations, Government of Chhattisgarh OP Chaudhary on Thursday.
He was speaking at the Orientation Programme for the new batch of students of the Department of Advertising and Public Relations at Kushabhau Thakre University of Journalism and Mass Communication here. Chaudhary said that the Chhattisgarh government has been medium of sending art troupes to the far-flung villages of the State to deliver the messages on its various welfare programmes. ‘This has immensely helped the people of these villages’.
‘In today’s era the art of public relations is filled with challenges. One needs imagination to decide how to deliver one’s message in an effective way to the people’, he said. Public Relations Specialist C K Sardana stated that the principal responsibility of the PR person is to establish an image for his organization through the communication media among the people.
‘It takes years to establish an organization’s image which gets maligned with even the slightest mistake.The PR person needs to work with utmost care by doing his duty ,’ he said. The Orientation Programme was also addressed by Vice Chancellor of Kushabhau Thakre University of Journalism and Mass Communication Sachchidanand Joshi on the occasion.