The PHD Chamber of Commerce and Industry (PHDCCI) in joint association with Union Ministry of Food Processing Industries (MOFPI) is organising a conference titled “Make in India & FDI in Retail: Opening Bright Avenues for Food Processing Sector” in Raipur on Tuesday.
In Chhattisgarh, the food processing sector is in growing phase. It needs to tap the market by developing suitable marketing strategies which should be capable of succeeding over the competition with regard to existing products as well as new products, a PHDCCI Press release informed.
Here the study on such a subject till now is unexplored. So, there is a need for conducting an exhaustive study to review the present level of operation of existing food processing units and to devise suitable strategies for entrepreneurs to enjoy a feasible market share, it stated.
The food processing entrepreneurs are not only the sellers or retailers but often the manufacturers of the products.They are responsible for product development and manufacture. Marketing mix is the tool by which one could strategically position the product in the market, it stated.
The positioning will depend on how much is one’s product different than others in terms of attractiveness for a particular customer group. It may include the various aspects of product, price, place (distribution) and promotion.
Notably, about 34.59 per cent of the total geographical area of the State is Net Agricultural Crop area. After formation of the State, traditional industries have developed in the Agro based and Food processing industries sector.
Keeping in view of the increased production of Agriculture Crops, Pulses, Oilseeds, Fruits and Vegetables in the State, there is a need of planned and balanced development of the Agro based and Food processing industries, the Press release informed.