Kerala tourism has launched a major marketing initiative to woo tourists from Chhattisgarh to its exotic tourist destinations.
The marketing initiatives for the year 2016-17 are aimed at promoting value-for-money, off-season packages, targeting key cities such as Gurgaon, ludhiana, Jaipur, lucknow, Indore, Raipur, Nagpur, Nashik, Vadodara and Ahmedabad, a Kerala Tourism Press release issued here informed.
The Kerala State aims at being part of International trade fairs such as JATA Travel Mart Japan , FITUR Madrid, ITB Berlin, MITT Moscow, Vakantiebeurs Utrecht, WTM london, ITB Asia, , PATA Travel Mart Jakarta and Road shows at Osaka - Japan Kuala lumpur, Sydney, Melbourne, Dublin - Ireland , Stockholm -Sweden, Munich- Germany, lyon- France, Rome - Italy, Prague- Czech , Budapest - Hungary, Barcelona -Spain , St.Petersburg -Russia, Kiev- Ukraine, it stated.
Foreign tourist arrivals in Kerala during the year 2015 was 9,77,479 – an increase of 5.86 per cent over the previous year’s figure of 9,23,366.
Domestic tourist footfalls during the same period was 1,24,65,571 – recording an increase of 6.59 per cent over the previous year’s figure 1,16,95,411, the press release informed.