The Indian Institute of Management (IIM) Raipur is going to hold its first ever International conference on social media in business (ICSM) on January 10 and 11, 2014, at VW Canyon, Raipur
The purpose of the conference is to bring together a host of academic and industry stalwarts in an effort to understand and address the evolving medium of digital communication — the social media, IIM officials informed on Monday.
Officials said here at IIM Social Media has created abundant opportunities for the business world - be it in strengthening strategic relationships, building of brands or in providing innumerable opportunities to bring people with common interests together.
The peer communication through social media is a new form of consumer socialisation. The deliberations in the conference will throw light on the profound impact the medium has on the style of doing business, under the guidance of Prof BS Sahay, Director, IIM, Raipur. This unique conference includes four power - packed panel discussions for experience sharing, case studies and discussions on best practices prevalent in the corporate world in today’s times. The conference has eight technical sessions with more than a hundred research papers being presented by researchers from all across the country. The conference is being attended by over 300 delegates, including industry experts, leading thinkers, eminent academicians and researchers.
Themes of the conference will include relevant topics such as ‘Using social media to attract and engage new customer base’, ‘leveraging sales using social media’ to name a few. Prof Vinita Sahay and Prof Sanjeev Parashar are the co-chairpersons of the conference.