The Indian Institute of Management (IIM) Raipur will be organizing a three-day ‘Management Development Programme’ (MDP) on ‘Business Analytics Using Data Mining Techniques’ from April 7, 2016.The course aims to sensitize managers about theuse of Business Analytics and provide a hands-on experience for solving real timeanalytical issues.
The program will use a mix of lectures, group exercises such as case analyses and management games to fulfill its objectives.It will cover several topics like Geographical Mapping, Market Basket Analysis, Fraud Detection, Churn Analysis, Crime Mapping so on, an institute press release informed.
Business Analytics has been one of the hottest sectors in the industry in recent years.It refers to various categories of analytical approaches for modelling different business situations and arriving at solutions and strategies for optimal decision-making in marketing, finance, operations, organizational behavior and other managerial processes, it stated.
Thus, Business Analytics today refers to different approaches for modelling and arriving at assessing and predicting risk, predicting market preferences, project feasibility, customer segmentation, inherent and underlying dimensions in consumer preferences, factors leading to probability of purchase, preferred segments in financial and credit card industry, probability of attrition in large organizations and the likes.
In a short period of three days, participants will learn working with various Statistical Software such as SPSS, R and Rapid Miner. Participants will also do a short presentation on the real world application of Business Analytics in their own domain. The program is offered for Senior and Middle level Managers of different Functional and interdisciplinary areas.
The program assumes that participants have some flair for analytics. Aprior knowledge of any statistics software is not necessary says Prof. Sumeet Gupta, one of the Program Directors.