The Indian Institute of Management Raipur concluded its 2nd HR Confluence on the theme ‘Strategic Recruiting and Employee Branding’ on Saturday.
IIM Raipur also inaugurated its HR Club – ‘HRidhaan’ during the event. Director B.S. Sahay, Prof. Ajit Prasad and other eminent guests unveiled the logo of HRidhaan boosting the confidence of the students. The concluding day programme started with the welcome address by Prof. Abhishek Sharma, Convener of the confluence. He elucidated the importance of human resource management and attracting and retaining competent employees.
The first panel discussion was centered on ‘Employer Value Proposition Strategy (EVP).’ It was moderated by Prof. Ajit Prasad. Amit Das, Senior Vice President, Group HR- R P Goenka Group, stressed on the fact that organizations invest huge amount of time, money and effort on building a brand. Sajan Mathai, Director, Human Resources-Oracle India spoke about value being the balance between an organization and an individual. Uniqueness, relevance, compelling attitude, alignment with the company’s strategy are key ingredients of an ideal EVP. He also shared his own experience about the feedback systems as a value in his organisation which has helped him grow over the years.
Jatinder Salwan (Global Head HR, Operations) Societe Genarale- Global Solution Center gave a detailed understanding of what is the aim of EVP. It creates experience of distinctive benefits and promotes company’s identity in coordination with the desired perceptions of the top management. Aniruddha Singh—Group Vice President—HR & Organization Development, Monnet Ispat and Energy limited, emphasized on results being the measure of the brand impact outside the organisation. Brand image travels fast and how large is the perception always matters for an organisation.
The topic of the second panel discussion was ‘Emerging global talent pool.’ The moderator, Prof. Abhishek Sharma, introduced the topic of discussion, highlighting how talent has become a key strategic asset for nations and corporations. K. C. Jani, Executive Director, IDBI Bank opened the discussion with the question-“do we want to follow the world or do we want the world to follow usIJ” He stressed on the need to create the pool of talented people and identify the knowledge capacity.
Ajoy Ghosh, Senior Vice President- Corporate HR, DS Group spoke of the major paradigm shifts in corporate management in the dimensions of competition, entrepreneurship, perspective, mindset, marketing approach and organisational design. He elucidated on how people issues are organisational issues and how globalization has transformed the way businesses are conducted.
Carrying the discussion forward was Swetabh Jha, an alumnus of Delhi School of Economics and a Freelance Consultant. He asserted that the concept of global emergence has come about not only to venture into the eastern market but also because the major working population in Western countries is aging. Outsourcing remains the only way out.