The HIRA Group’s re-branding & repositioning exercise in 2013 received international recognition after they were declared the winner of bronze in ‘Transform Awards Europe 2014’ in the Best Brand Consolidation category, at a function held in london.
The Transform Awards Europe is instituted by a leading world magazine on branding called Communicate. The co-winner of the bronze award was Brands of Desire, a leading Asian brand strategy and design company, which had done re-branding for the Hira Group.
HIRA Group and Tata power DDl were the only two Indian companies nominated for the awards out of several entries from around the world, such as london Stock Exchange and ITV.
The Transform Awards Europe is the industry benchmark for brand evolution, brand development and brand transformation. The awards were given away at a dinner, at The Brewery in london, which was hosted by Alastair Campbell. Each of the entries was judged by and a panel of famed journalists, experienced in-house practitioners and branding experts from companies including Barclaycard, Bauer Media and FIFA.
Delighted with the good news, Bl Agrawal, Managing director of HIRA Group, said that re-branding was one of the most important tasks for the organisation as it looked forward to its growth in the next ten years. He acknowledged that getting recognised for the group’s re-branding efforts by the best in the business worldwide was a good reason to celebrate. Agarwal expressed his determination to take the branding efforts even more seriously in the years to come.