The second HR Confluence on ‘Strategic Recruiting and Employee Branding’ kicked off at IIM Raipur on Friday. The confluence featured few players of corporate world which expressed their valuable views over the topic.
The two day confluence would conclude on Saturday. SK Mishra Former Chief Secretary, Government of Chhattisgarh, who was the guest of honour elucidated the importance of HR in harmonizing the goals and aspirations of employer and employee.
He gave his insights on Knowledge Based Capital and urged the students not to get allured by money as it would only lead to short term gratification and sustainable growth is more important in the long run.
The first panel discussion was centered on ‘Transformation in Recruiting Culture.’ It was moderated by Prof. Ajit Prasad, Raja Radhakrishnan, Senior Vice President and Head, HR, ABB limited, focused on leveraging technology in the recruitment process to make it cost efficient. He highlighted how his organization successfully used Video Conferencing to conduct interviews to save time. He also pointed out the benefits of ‘Video Resumes’ that reflect the technical and interpersonal skills of potential employees.
Surojit Chattoraj, Director, ABC Consultants started his presentation with the perceptions different people have of recruiters. He described how the recruitment culture has transformed over the years. He also explained the emerging trends in HR such as temporary staffing, proliferation of small recruitment agencies, recruitment process outsourcing and recruitment process in sourcing.
Ekta Sood, Vice President, Staffing leader, BA Continuum (Bank of America) India gave a detailed overview of the recruitment processes adopted by BA Continuum. She gave a fresh perspective to the session with the concept of Human Resource Analytics and Solutions.
Rakesh Seth, Senior Vice President, Group HR, Fedders lloyd Group spoke about the role of social media and job portals in hiring nowadays. He urged the students to strike a balance between their individual aspirations and organizational requirements.
He introduced the concept of 6 B’s (Buy, Borrow, Bound, Build, Bounce and Bind) in recruiting. Prof. Ajit Prasad, moderator of the discussion gave his insights about the role of the women in the work culture during recent times.
The topic of the second panel discussion was ‘HR in Employee Branding – Public v/s Private Sector’. Ashis Sen, Head, HR-Capability Building, HPCl expressed his views on the personal, professional and cultural integration in context of employee branding.
He said ‘intimacy’ and ‘interaction’ of the employee with the employer are very important to retain talent. He contrasted the concepts of employer branding and employee branding.
The second panel discussion was moderated by Prof. Shahida Khan, Assistant Professor, IIM Raipur .She summarized the discussion and moderated the Questions and Answers session between the students and the guests.
The second day of HR Confluence will be held on August 31, 2013.
The panel discussion will focus on other finer aspects such as ‘Employer Value Proposition Strategy’ and ‘Emerging Global Talent Pools.