With the notion of promoting labourer welfare and abolishing of bonded labour, BBC Media Action an international development charity announced launching of a new radio based program “Majboor Kisko Bola” in a press conference on Friday.
The target audience of the radio program will be rural listeners the states of Madhya Pradesh, Jharkhand and Chhattisgarh, informed Ashish Yadav Senior projects Manager, talking with media persons.
Yadav informed, “the 30 minute radio program ‘Majboor Kisko Bola’ is a unique program based on real life stories collected from the field by our trained community reporters”.
The 52 weekly episodes program will be played on radio sets in 100 villagers in 10 districts across planned states. This program is being broadcast from June 15 every week on Saturday and will continue throughout this year, Yadav added.
He further said this program also has a feedback segment where listeners who are in distress and want information related to bonded labour can give a missed call on a number 9560213195. They will be called back and required information will be given to them. This will also make sure that there is a direction with target audience.
Notably BBC Media Action is an independent charity funded by external grants and voluntary contributions, mainly from the UK’s Department for International Development (DFID), the European Union, UN agencies and charitable foundations.