“Following the success of our association with the lakme Fashion Week (lFW) in the past, we have elevated this partnership by tying up with not just designers but also with an acclaimed artist ... The collection has been inspired by the beauty, fluidity, and grace of water and the purity of the majestic Himalayas,” Harsh K. Rai, CEO and managing director, NourishCo Beverages limited, said in a statement.