No wonder Shah Rukh endorses so many products: Vidya Balan

Actress Vidya Balan says there's something about superstar Shah Rukh Khan that makes people accept anything he tells them on screen.

Vidya was at the Jio MAMI Movie Mela on Saturday when she mentioned that her all-time favourite Hindi film character is that played by Shah Rukh Khan in Kundan Shah's "Kabhi Haan Kabhi Naa", which also featured Suchitra Krishnamoorthi.

"He is awkward, foolish and even a lying guy (liar) in the film, but you just can't help but root for the guy and that's what SRK's eyes do. He tells you anything on the screen and you would buy it. No wonder he endorses so many products," Vidya quipped.

Vidya also spoke about her upcoming film "Tumhari Sulu".

On her character in the film, she said: "Sulu is someone who doesn't care about what others think and I love that about her. Not in a selfish way, of course, but she only cares about what she wants."

The movie will release on November 24.