British designer Giles Deacon to debut in India on Koovs.Com

Giles Deacon, who has designed for the likes of Kate Moss, Angelina Jolie and Gwyneth Paltrow, has collaborated with Indo-Britain online fashion company Koovs.com to create an exclusive women's wear collection titled “GIlES AT KOOVS”.

The collection will be launched on April 24 on the online portal and will serve millions of fashionistas around the globe including India. “I’m very excited about this collaboration with Koovs.com .The brand has a young audience that is fashion conscious and experimental; which is very appealing to me. Koovs.com has a very talented team who helped me understand the needs of the Indian consumer,” Deacon said in a statement.

Best known for challenging the traditional ideas of womenswear, Deacon’s collections are a mix of pop culture references and wild prints which also reflects in the ‘GIlES AT KOOVS' range.

“The collection features lots of vibrant prints and statement dresses which is what we are known for and this is exactly what I wanted to bring in to the collaboration to give a true sense of who we are at Giles,” he added.

Comprising of day, cocktail and evening looks, the collection will be complimented with Deacon’s trademark of wit and playfulness ranging from ready to wear to shoes, bags and sunglasses. The collection consists of about 37 styles in ready to wear and is priced between Rs. 395 to Rs. 2,495.

“We are excited about our collaboration with Giles Deacon! Giles is a talented and iconic British designer. His playful and eclectic designs have been mirrored in the Giles at Koovs collection with a sense of fun and avant garde edge, perfect for Koovs consumers who is confident and is not afraid to have fun and make a statement with her style,” Robert Bready, joint managing director at Koovs.com said.