The global pandemic has pushed everyone inside the four walls of their home, making people rethink their movements and actions. Plix, a plant based nourisher has launched a campaign #MyUnlockStory to create an awareness about the importance of building strong Immunity and holistic living.
The campaign conceptualised and executed by Gozoop kicked off on October 5 with Ranvijay Singha leading the cause by posting a video on Instagram talking about, how important it is to take care of our health and build a strong immunity especially now that we enter the Unlockdown phase and help the nation get through the pandemic together. Rannvijay also urged everyone to share their inspiring stories on how are they fighting the pandemic and encourage other people.
Since the day it has kicked off till now the campaign has seen a unique traction of 13million users on Instagram. On the first day of the campaign itself we saw an engagement of over 3 million people across the social media channels.
As a part of the campaign, Plix has opened up a challenge where the users on Instagram has to post a picture with a mask and talk about how they have unlocked their immunity during the pandemic. The best story will receive a hamper worth Rs 20,000 from Plix.
Speaking about the initiative, Rishubh Satiya, Founder & CEO, Plix said: “Based on our research we saw that people have been overworking due to the work from home setup and many have tend to ignore their health needs. With the help of collective participation and support to this movement we aim to educate people about the importance of immunity and holistic living and that everyone should be taking care of their nutritional needs.”