Sports and wellness nutrition brand Steadfast Nutrition launched a one-of-a-kind initiative to put the spotlight on the neglected issue of women’s health and women athletes who have silently revolutionised Indian sports. Aptly titled Celebrating Iron Women, the campaign reached a crescendo with a high-profile event in Noida on March 5, 2022.
Prominent sportswomen from the fields of football, powerlifting, bodybuilding, and cycling discussed the Challenges Faced by Women Athletes and the Way Forward. They included Indian women’s football team defender Dalima Chhibber, India’s pioneer bodybuilding athlete Dr Rita Jairath, physique athlete and this year’s reigning bodybuilding champion Surbhi Jaiswar, and anatomy professor and physique athlete Dr Mridula Saikia.
The other highlight of the occasion included a talk by nutrition experts on women’s essential nutrient needs, measures to achieve an iron-clad plan for women’s health, the prevalent problem of iron deficiency anaemia among the majority of the Indian population, particularly women, and way forward. The brand also launched a supplement targeted to fill the gap between the availability of good quality iron supplements and the nutritional needs.