The new rules for electronic retailers, including mandatory display of “country of origin” on their products, will come into force by the end of this week, Union minister Ram Vilas Paswan said on Monday and emphasised the entities will face penal action for any non-compliance.
The “Consumer Protection (E-Commerce) Rules, 2020” will be applicable to all electronic retailers registered in India or abroad but offering goods and services in India.
“Most rules under the Consumer Protection Act 2019 have come into force on Monday. However, e-commerce rules will get notified by the end of this week, while rules on direct selling will take some more time,” he added.