Traditionally, those who made it to the Vogue cover were established supermodels, performers or icons in the public space. But ever since that upper crust franchise made its way to India, the definition of popular cover girls/women has been appropriated by Bollywood actresses. Initially, there was consideration for something called a “body of work.” But over time, as marketing tie-ins with films increased and studios extended their brand counters, the “flavour of the season” has been decided by the industry than the voting public’s choices. In fact, newbies are being conferred with a cult status even before proving themselves. First there was Janhvi Kapoor, daughter of the late Sridevi Kapoor, the curiosity around her painful circumstance making that issue an awaited launch. Still she had completed her film, which has now crossed the Rs 100 crore mark.