The Champions league Final held between liverpool FC and Real Madrid CF in Kiev, Ukraine was another demonstration of the dominance that Spain’s football clubs have over European football. It was however also a demonstration of how powerful the club game has become in the world, as hundreds of millions of people tuned in for this match across the world. While later-stage World Cup games will boast viewership numbers exceeding a billion, the fact that the UEFA Champions league garners such numbers year after year is slowly but surely eroding the international game. It also highlights how European clubs are gradually spreading out to new markets in Asia, Africa and America. liverpool and Real Madrid have supporters clubs across the world and while young people in many footballing nations know that it is impossible to play or win a world cup, they can dream of playing for one of these clubs. The clubs themselves realise that liverpool and other English Premier league clubs are establishing training academies in India.