Animals and plants are always going extinct, usually to be replaced by rival species that exploit the same ecological niche more efficiently. But the normal turnover rate is quite slow, according to the fossil record: About one species of vertebrate per 10,000 species goes extinct each century. Mr Ehrlich and his colleagues deliberately raised the bar, assuming that the normal extinction rate is twice as high as that — and still got an alarming result.In a study published this month in Science Advances, they report that vertebrates (animals with internal skeletons made of bone or cartilage — mammals, birds, reptiles and fish) are going extinct at a rate 114 times faster than normal. In a separate study last year, Professor Stuart Pimm of Duke University estimated that the loss rate may be as much as a 1,000 times higher than normal — and that includes plants as well as animals.