Ujjivan SFB to launch the third edition of its Rath Yatra flagship campaign

Ujjivan Small Finance Bank Limited (Ujjivan SFB) is set to launch the 3rd edition of its Rath Yatra flagship campaign, called ‘Bhakti Ra Dori’, across Odisha from 20th to 24th July.

This activity is an experiential activation where participants pull a virtual chariot, using the sacred journey of a ‘Rath Yatra’ experience as a metaphor for purpose, direction and financial progress. 

Ujjivan SFB aims to celebrate Odisha’s rich cultural heritage while reinforcing its commitment to empowering aspirations, fostering financial inclusion and building deeper connections with local communities. The five-day activation will be hosted across six Ujjivan SFB branches in Odisha.

Commenting on the initiative, Lakshman Velayutham, Chief Marketing Officer, Ujjivan Small Finance Bank, said, “The response to last year’s Mann Ki Rath was genuinely heartening. When you meet customers in a space they care about, the connections go far beyond a transaction. This year, we have woven technology into the cultural realm to make it more personal. We want to celebrate Rath Yatra alongside our customers and communities in Odisha, with a renewed sense of faith to realise one’s aspirations.”